Japanese Advertisement

Japanese Barbie family advertisement 1965/日本のバービー/ケン/ニュウミッヂ/スキッパー 1965年

Shown here are 1965 Barbie family’s Japanese advertisements and a picture.

In Japan, Barbie’s friend dolls Ken and Midge appeared a little later in 1964. her little sister Skipper appeared in 1964 just like the US. market. Barbie and them continued to appear on Japanese ad in 1965 but Midge was replaced with New Midge by the end of 1965.

There are Japanese advertisements for 1965 below. please scroll down and look at each captions and photos.


Fantastic advertisement from Jan 1965 Japanese toy magazine

How exciting, the Ken wearing a KIMONO!! Ken was always photographed wearing the same Tuxedo in Japanese advertisement but this time he looks great!



Mar 1965 Weekly girls magazine MARGARET.

In Japan, Skipper was introduced in Nov 1964. 4 month later, this ad was advertised. Skipper seemed to be expected to succeed in Japan like her sister Barbie. obviously she had the opportunity to be promoted.

1965年3月 週刊マーガレット。


Dec 1965 Japanese Toy magazine.

In Japan, “Midge” was introduced in Apr 1964 as Barbie’s best friend but poor Midge was replaced with “NEW MIDGE” by the end of 1965. No Japanese advertisements with Midge for 1965 found so far.

Also-in Japanese advertisement, they were called “Barbie’s Family” during 1965-1966. the members of the Barbie’s family at this time are:Barbie/Barbie bendable/Ken/New Midge/Skipper.

1965年12月 東京玩具商報

ここで彼等は”Barbie’s Family”という名前で呼ばれています。このグループ名が使われたのは1965-1966年の間でした。1965年の時点で、メンバーはバービー/バービーベンダブル/ケン/ニュウミッヂ/スキッパーです。


Lovely Japanese girl and a sales display was photographed in 1965 in Tokyo. found this photo in a photography book “Nihon No Kodomo”. the description of the photo(in Japanese) is wrong. they explains that this is a sales scene of Tammy and Pepper doll. nevertheless this photo is still interesting. we can see boxed Barbie outfits in the background, some of them looks unusual. they did not mention the store name unfortunately.

Also there are no boxed Ken outfits. only Ken thing we can notice is “pennant” on the wall.




If I ever find any other 1965 Japanese Barbie advertisement, I will add on this article. please keep this site up to date!